White-label
Running a product under your own brand, with the vendor's name removed. For a course platform it means your logo, your domain, and no "powered by" line anywhere a student can see.
White-labelling matters most where the student forms an impression of who taught them: the site they buy from, the portal they log into, the certificate they share. If the platform's brand appears there, the platform is quietly building its brand on the teacher's work.
Most platforms sell it as an upgrade, and it is usually paired with a custom domain, because a branded page on the vendor's subdomain is only half the job.
For example
A student lands on courses.brightfutureacademy.in, buys, gets an email from the academy's address, and opens a portal carrying the academy's logo. Nothing they see names the software underneath. The test is not the logo in the corner — it is the checkout page, the receipt, the password-reset email and the certificate, which are where a vendor's name usually survives.
On Prolaud
Paid plans hide the attribution and allow a custom domain; the free plan keeps a small "Powered by Prolaud" line in the footer.
Related terms
- Custom domain — Serving your academy from a web address you own (school.com) instead of the platform's (school.platform.com). The pages are the same; who they appear to belong to is not.
- Storefront — The public, buyable face of an academy: the pages where a visitor browses courses and other products, and pays, without logging in first.