Storefront
The public, buyable face of an academy: the pages where a visitor browses courses and other products, and pays, without logging in first.
A storefront is not the same as a course catalog. It carries the things an academy sells — courses, downloads, memberships, one-to-one sessions, bundles — with prices, a cart or a direct checkout, coupons, and the pages a buyer reads before deciding.
Its job is to turn a visitor into a student without a sales call, which is why the checkout's payment methods matter as much as the design: a storefront that cannot take the way its buyers pay every day loses them at the last step.
For example
A parent taps a link in a group chat, reads a course page, sees $89, pays by card and gets access — without ever creating an account first. The account is created by the purchase, not before it. Every step that asks a stranger to sign up before they know what they are buying is a step some of them will not take.
On Prolaud
Every academy gets a storefront on its own prolaud.com address; connecting a custom domain is coming soon. Buyers pay into the academy's own Stripe account by card in US dollars, or into its own Razorpay account in rupees, which is the option for academies in India.
Related terms
- Custom domain — Serving your academy from a web address you own (school.com) instead of the platform's (school.platform.com). The pages are the same; who they appear to belong to is not.
- Payment gateway — The service that collects a payment from a buyer and settles it to a business's bank account, handling cards, wallets and local bank methods — Stripe, Razorpay, PayPal and PayU are examples.
- Zero commission — A pricing model where the platform charges a flat subscription and takes no percentage of sales. The payment processor's own fee still applies, because that is charged by the processor, not the platform.