# Sales & Marketing: every tool that brings students in, on one page

> Grow → Sales & Marketing puts every tool that brings students in and turns them into buyers on one page of picture cards. Each card opens the real tool; everything is on your plan unless a card says otherwise.

Last updated 2026-10-17 · Source: https://prolaud.com/help/sales-marketing-overview

![The Sales & Marketing page: picture cards grouped under Bring people in, Turn visitors into students, Close the sale and See what works](https://prolaud.com/help/sales-marketing/hub.jpg)

*Sales & Marketing, in the Grow menu. Four groups of cards, each opening a tool.*

## The four groups

- Bring people in — Facebook & Instagram ads, Marketing creatives, the Affiliate programme, your website and landing pages, tracking pixels, and your Wall of Love.
- Turn visitors into students — the Lead inbox and forms, email campaigns, automations, WhatsApp campaigns from your own number (Studio plan), announcements (WhatsApp needs the Studio plan; in-app and email work on every plan) and communities.
- Close the sale — discount codes, limited-time offers, payment links, and your storefront and memberships.
- See what works — Where students come from, and Analytics.

- [Run an ad and see what it sold](https://prolaud.com/help/facebook-instagram-ads-and-attribution) — The ads helper, tracked links, Where students come from and the Lead inbox cards.
- [Make posts for Instagram, LinkedIn and print](https://prolaud.com/help/marketing-creatives) — Ready-made pictures from your course, with a QR code.
- [Start an affiliate programme](https://prolaud.com/help/affiliate-programme) — Partners share your links; you see who is owed what.
- [Send WhatsApp campaigns from your own number](https://prolaud.com/help/whatsapp-campaigns) — Approved templates, consent, STOP replies and delivery reports.

## Related

- [Affiliate programme](https://prolaud.com/help/affiliate-programme)
- [Marketing creatives](https://prolaud.com/help/marketing-creatives)
- [Ads and attribution](https://prolaud.com/help/facebook-instagram-ads-and-attribution)