# An automation for one product's buyers

> A purchase automation can now be for one product: a welcome email, a follow-up a few days later, or a WhatsApp message — only for the people who bought that product.

Last updated 2026-10-23 · Source: https://prolaud.com/help/product-purchase-automation

1. Open Grow → Marketing and scroll to Automations.
2. Under When this happens, choose When someone makes a purchase.
3. Under Of which product, choose the product — or Any purchase.
4. Under Do this, choose what to send and when, and create it.

![An automation: When this happens — When someone makes a purchase, Of which product — Calm Mornings: Level 1; Do this — Send an email](https://prolaud.com/help/product-purchase-automation/01-product-picker.png)

*Of which product.*

Your automations list then says When someone makes a purchase of Calm Mornings: Level 1.

> **Note:** An automation for one product runs for purchases made in your storefront. A course bought on its own page outside the storefront runs only the Any purchase automations.

## Related

- [Offer the next level](https://prolaud.com/help/next-step-offers)
- [WhatsApp campaigns from your own number](https://prolaud.com/help/whatsapp-campaigns)