# Coupons, early-bird, flash sales

> Issue percentage or fixed-amount coupons. Cap usage globally or per-customer. Early-bird auto-expires at a date; flash sales fire announcement broadcasts on activation.

Last updated 2026-05-19 · Source: https://prolaud.com/help/coupons-early-bird

Open a course → Pricing → Coupons. Code, discount, valid-until, max-uses, max-uses-per-customer. Stack rules: only one coupon applies per checkout (the best one for the buyer).

## Coupon types & caps

- Percentage (e.g. 20% off) or fixed-amount (e.g. $10 off).
- Global usage cap — limit total redemptions to create scarcity (first 50 buyers).
- Per-customer cap — usually 1, so the same person can't reuse a code.
- Valid-until date — the code stops working automatically after it.

## Coupons vs early-bird vs flash sales

- Early-bird — a lower price that auto-expires on a date, with no code needed; great for launch windows.
- Coupon — a code the buyer enters; great for partners, communities or targeted offers.
- Flash sale — activating one fires an announcement broadcast so your audience hears about it immediately.

Because only one discount applies per checkout, a buyer with a coupon during an early-bird window automatically gets whichever is cheaper for them — you never accidentally stack two discounts.

## Common questions

- Can two coupons stack? No — one per checkout, the best available to the buyer.
- How do I make a code expire? Set valid-until, or a max-uses cap — whichever hits first ends it.
- Do I need a code for an early-bird price? No — early-bird applies automatically until its date.

## Related

- [Course pricing](https://prolaud.com/help/course-pricing)