# What the analytics dashboard tracks

> Your course analytics dashboard tracks revenue, enrollments, completion rate, per-lesson drop-off, conversion funnels and retention cohorts. Pulled live from the tenant store — no separate analytics setup.

Last updated 2026-05-19 · Source: https://prolaud.com/help/analytics-dashboard

- Revenue — gross, net of refunds, by day / week / month.
- Enrollments — by course, by source (referral, organic, ad).
- Completion — per-course %, per-lesson drop-off chart.
- Funnels — landing → checkout → enrolled, with stage drop-off.
- Cohorts — retention curves grouped by acquisition month.

## Where the numbers come from

Everything is pulled live from your workspace — there's no analytics pixel to install, no separate tool to wire up, and no sampling. Because sales, enrollments, lessons and refunds all live in one system, the dashboard reflects reality the moment it happens.

## How to read it

- Start with revenue (net of refunds) to see the real money picture, then enrollments by source to see what's driving it.
- Use the per-lesson drop-off chart to find exactly where learners stall — that's your highest-leverage edit.
- Use the funnel to see whether you have a traffic problem (few landing views) or a conversion problem (views but no checkout).

## Common questions

- Do I need to set up tracking? No — it's built in and live; nothing to install.
- Is revenue gross or net? Both — it shows gross and net-of-refunds, by day/week/month.
- Can I see where enrollments came from? Yes — by course and by source (referral, organic, ad).

## Related

- [Cohort retention & LTV](https://prolaud.com/help/analytics-cohorts)