# Cohort retention + LTV

> Group learners by enrollment month and see the % still active at week 1, 4, 12, 24. LTV is computed from order history — gross revenue per learner over their lifetime.

Last updated 2026-05-19 · Source: https://prolaud.com/help/analytics-cohorts

/dashboard/analytics → Cohorts. Pick a window (last 12 months default). The grid shows month-over-month retention; click any cell to drill into the specific cohort.

## Reading a cohort grid

Each row is a group of learners who joined in the same month; each column is how many were still active 1, 4, 12 and 24 weeks later. Reading down a column tells you whether retention is improving cohort over cohort; reading across a row tells you when a given intake drops off. LTV (lifetime value) sits alongside, computed from real order history — gross revenue per learner over their lifetime.

## Why it matters

Acquisition gets the attention, but retention and LTV decide whether a teaching business compounds. If a cohort melts away by week 4, that's a content or onboarding fix; if LTV is healthy, you can afford to spend more to acquire. The grid turns 'are people sticking around?' into a number you can act on.

## Common questions

- How is LTV calculated? From order history — total gross revenue per learner over their lifetime.
- Can I drill into one cohort? Yes — click any cell to see that specific group.
- What window does it default to? The last 12 months; change it to zoom in or out.

## Related

- [The analytics dashboard](https://prolaud.com/help/analytics-dashboard)