# AI Site Auditor: audit your whole public academy

> The academy-level sibling of the course auditor. From your portal dashboard, one click audits your entire public site — brand, homepage, catalog, SEO, AI-search visibility, conversion and trust — and tells you the single biggest thing stopping visitors from enrolling.

Last updated 2026-06-04 · Source: https://prolaud.com/help/ai-site-auditor

Go to /dashboard/portal and click AI Audit (top-right), or open /dashboard/portal/audit directly. It audits the public site this workspace ships — the same site visitors see at your /p/<you> URL or custom domain.

## What it scores

Nine site-level dimensions: Brand identity, Homepage messaging, Catalog strength, SEO, AI-search visibility, Conversion, Trust & authority, Content depth, and Revenue potential. Plus a Google ranking chance, per-engine AI-search odds, deep findings, an apply-ready fix list, and a verdict that names your biggest blocker and the highest-leverage one-hour win.

> **Note:** The audit reads a live snapshot of your site: brand (logo, tagline, colors), homepage sections, your published course catalog with prices and ratings, testimonials, blog posts, faculty, and your SEO settings. Thin areas — no tagline, no testimonials, a one-line homepage, no custom domain — are scored down honestly.

## How a run works

- Click Run audit — it runs in the background (up to ~1 minute); you can leave the page.
- We email you and add an in-app notification when it's ready.
- Results show on the audit page; every run is kept in history and exportable as a PDF.

## Working example

A new academy with two courses and no testimonials scored 40/100. Abbreviated:

```json
{
  "overallScore": 40,
  "scores": {
    "brandIdentity": 55, "homepageMessaging": 30, "catalogStrength": 48,
    "seo": 38, "aiSearchVisibility": 20, "conversion": 35, "trustAuthority": 18
  },
  "aiSearch": { "chatgpt": 12, "claude": 8, "gemini": 15, "perplexity": 5,
    "reasoning": "No testimonials, sparse copy — nothing for an AI engine to quote or trust." },
  "verdict": {
    "wouldPromote": false,
    "blocking": "No testimonials and a one-line homepage — visitors can't tell who it's for or trust it.",
    "fastestFix": "Add 3 testimonials and expand the hero into an outcome + who-it's-for line.",
    "scoreAfterFixes": 74, "revenueUpliftPct": 35,
    "summary": "Strong brand colors, but the site doesn't say who it's for, shows zero proof, and is invisible to AI search. Fix those three and it converts."
  }
}
```

The verdict turns the report into a to-do: add proof (testimonials), sharpen the homepage message, and improve discoverability. The after-fix estimate (74/100, +35% revenue) tells you it's worth the hour.

## Plan & limits

- Premium feature, owner/admin only — Starter has no AI access.
- Included on Pro, Studio and Institute.
- Each run is one AI call against the shared quota: 2 per hour, 4 per day, 7 per week (rolling).
- Re-runs spend a call; viewing history or downloading a PDF does not.

> **Note:** The site auditor draws from the same AI quota as the course auditor and every other AI feature. Plan your runs — or upgrade for more headroom.

## Related

- [AI Course Auditor (one course)](https://prolaud.com/help/ai-course-auditor)
- [Tenant SEO & meta](https://prolaud.com/help/seo-and-meta)
- [How AI usage limits work](https://prolaud.com/help/ai-presentation-limits)