# Storefront

> The public, buyable face of an academy: the pages where a visitor browses courses and other products, and pays, without logging in first.

Source: https://prolaud.com/glossary/storefront

A storefront is not the same as a course catalogue. It carries the things an academy sells — courses, downloads, memberships, one-to-one sessions, bundles — with prices, a cart or a direct checkout, coupons, and the pages a buyer reads before deciding.

Its job is to turn a visitor into a student without a sales call, which is why the checkout's payment methods matter as much as the design: in India, a storefront that cannot take UPI is a storefront that loses most of its buyers.

## On Prolaud

Every academy gets a storefront on its own subdomain or custom domain, with UPI, cards and netbanking through the academy's own Razorpay account, and USD card payments through its own Stripe account.

## Related

- [Custom domain](https://prolaud.com/glossary/custom-domain)
- [Payment gateway](https://prolaud.com/glossary/payment-gateway)
- [Zero commission](https://prolaud.com/glossary/zero-commission)