# Storefront

> The public, buyable face of an academy: the pages where a visitor browses courses and other products, and pays, without logging in first.

Source: https://prolaud.com/glossary/storefront

A storefront is not the same as a course catalog. It carries the things an academy sells — courses, downloads, memberships, one-to-one sessions, bundles — with prices, a cart or a direct checkout, coupons, and the pages a buyer reads before deciding.

Its job is to turn a visitor into a student without a sales call, which is why the checkout's payment methods matter as much as the design: a storefront that cannot take the way its buyers pay every day loses them at the last step.

## On Prolaud

Every academy gets a storefront on its own prolaud.com address; connecting a custom domain is coming soon. Buyers pay into the academy's own Stripe account by card in US dollars, or into its own Razorpay account in rupees, which is the option for academies in India.

## Related

- [Custom domain](https://prolaud.com/glossary/custom-domain)
- [Payment gateway](https://prolaud.com/glossary/payment-gateway)
- [Zero commission](https://prolaud.com/glossary/zero-commission)